The Web helps us make better decisions based on us doing often very detailed research. But certain decisions don’t require any research at all. Say you’re feeling a little hungry. Will you have a piece of chocolate or an apple? When faced with such a decision in the past, did […]
Optimize for the searcher, not the search engine. Focus on your customers, not on the technology. It is incredibly important to get found when your customers search. However, it is even more important for your customers to find what they are looking for. And it is equally important that when […]
If properly managed, you have the most cost-effective tool in which your customers can complete their tasks: your website Ecommerce sales is growing up to four times the speed of retail sales, in the last three years alone, according to JPMorgan analysts. The Web is self-service and self-service is the […]