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How Performance Heavily Influences Branding

You’re in a giant shopping mall. You urgently need to go to the toilet. You go to the Information Desk. There’s a big queue. After waiting for ages your turn comes and you ask directions. You’re told to head down the hallway, take a right, go up an escalator, turn […]


Are You A Good Manager (Of Your Intranet)?

Traditional managers often lack the skills required to understand if an intranet is successful or not. If utilized correctly, the intranet could save staff time and make things easier. If you can save 5 minutes from one task, imagine the overall domino effect that impact your whole operation. It is […]


Web and Print Are Two Different Things

Of all the things that make the Web different from print, linking is the most important. Are we tool-making animals or are we animals made by tools? It’s an old question. How much did the feather pen shape our minds and worlds? We invented the printing press which then invented […]