As the Web grows each day, it thrives on and within information-rich societies. On the other hand, traditional communications and marketing thrive in information-poor ones. That is why, the job of marketing and advertising was much easier in the Twentieth Century. It could inform people of genuinely novel things like […]
Low-value content is destroying the usefulness of intranets and public websites. It needs to be stored separately. Andrew Leung is a computer science researcher at the University of California. His team analyzed a large data/content environment over a three month period. Their findings included the following: More than 90 percent […]
Web 2.0 is part of the shift away from the dominance of the elite to the innovation of the collective. Social media is just that-social. Blogging, wikis, rating and voting systems are based on the idea that there is value outside the traditional channels of power. Web 2.0 and social […]