Managers, unfortunately, do not take content very seriously. Simply because they sub contract the content writing process to people who you don’t come across as being serious. If content professionals want more respect, they need to present content as a science, not an art. Spending a lot of time on […]
Almost ten days ago, I was attending one of the email marketing seminars in the area. It was hosted by one of the industry leaders in this field. The presenter did the normal blabbing on how to use their system, how their system is one of the best out there and how […]
In 1906, Sears Roebuck opened a mail-order plant in Chicago. Sears Roebuck was one of the very first large corporations. It was in the mail-order business. It used content to make the sale. It was the largest business building in the world. The Sears catalogue stated that the plant was […]