Your website isn’t working. What should you do? Well, how about finding out why it isn’t working and fix that. The problem with your website has rarely anything to do with its graphical design. Your website is working. But it’s four years old. What should you do? Leave it alone. […]
The cult of technology can be disturbing. For years, a scruffy bunch of people within organizations went around muttering: “A Portal. What we need is a Portal. A Portal. What we need is a Portal.” Some of these people became seriously disturbed and could be found in meetings waving their […]
For the last few years, you should have notice a new type of customer is rising on the Web. This new type of customer is becoming more and more immune to marketing happy talk and demands facts not fiction. Too much marketing and advertising treats the customer like a sucker. […]