Ever heard someone say: “Fire your Customer” and this made wonder: “Is this person crazy? How can someone say something like that? How can you fire your Customer?” Well in the Marketing and Web world, it is highly recommended to apply it. Website success has as much to do with […]
The Web is supposed to replace manual service with self-service, but sometimes our number one task on a website is to find someone to talk to. Over the years, it have been noticed that a key task, particularly on intranets, is to find people. This is somewhat ironic when you […]
Web customers are not fools. The only reason they search the Web is to compare, evaluate and make a decision. So be honest and give them the facts A good example of this is some airline carriers. Without mentioning anyone, some of them have an extremely devious (to say the […]