There is probably no worse strategy for an intranet or public website than content migration. It is doomed to failure from the very start. Joe the manager picks up a jug. Inside that jug is milk that is curdled, sour and foul smelling. As Joe shakes the jug the solids […]
The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website. An example: an organization managed to delete a substantial quantity of content from its website. It was not an easy process. In fact, it took […]
As the Web grows each day, it thrives on and within information-rich societies. On the other hand, traditional communications and marketing thrive in information-poor ones. That is why, the job of marketing and advertising was much easier in the Twentieth Century. It could inform people of genuinely novel things like […]