Yearly Archives: 2012


How To Destroy Your Website With Low Value Content

Low-value content is destroying the usefulness of intranets and public websites. It needs to be stored separately. Andrew Leung is a computer science researcher at the University of California. His team analyzed a large data/content environment over a three month period. Their findings included the following: More than 90 percent […]


Is WEB 2.0 All About Giving Up Your Website Control?

Web 2.0 is part of the shift away from the dominance of the elite to the innovation of the collective. Social media is just that-social. Blogging, wikis, rating and voting systems are based on the idea that there is value outside the traditional channels of power. Web 2.0 and social […]


Consumers Need News They Can Use

Giving control of a website to a communicator can be like giving a pub to an alcoholic. Writers and communicators have many of the skills needed to achieve great things on the Web. Public websites and intranets run on content. Writers and communicators have been trained in creating content. There […]