What Google does runs contrary to much business thinking. It sees the customer’s time as the scarcest resource. The organization is buying time from the customer. Time is scarcer than oil or gold. It is ultimately all that we have. When it runs out, everything shuts down. “Google Deliberately Sells […]
It is commonly known that press releases are a form of propaganda. But re-publishing them on your website may show your customers how are you attempting to spin the media?! The Web is where we go because we neither believe the hype nor like being spun. The Web is the […]
Making your websites more interactive could be very well a meaningless strategy. How about making your website useful instead. Try picturing this scene. You are sitting in a meeting with some very cool people. These cool people think that, when it comes to the Web, they totally get it. They’re […]