The words we use when we search are not always the words we like to read when we arrive at a website. The way we think and the words we use when we search give strong clues as to what we want, but only clues. The words that will help us […]
News shouldn’t be kept on a website longer than one month. After that it only gets in the way. As we have analyzed search behavior on a number of websites, we have noticed that news keeps coming up very prominently in the first page of search results. However, customers were […]
If your customers can’t find what they want on the first page of results, very few of them will go to the second page. More people have reached the top of Mount Everest than have been to the 5,000th search result. It’s brutal out there. Up on Everest they suffer […]