Content influences offline purchasing behavior in profound ways. Its online influence is even greater.= “People say, I don’t trust my own experience, but I trust those numbers,” Christopher Hsee told Time Magazine, when commenting on how people can be unduly influenced by product descriptions. Hsee, a professor of behavioral sciences […]
One reason Google has been so successful is that it has shown a genuine respect for its customers. “Google’s fourth-quarter revenues were up 18% to $5.7 billion, a solid showing,” Fortune reported. The article goes on to state that “Google is transferring almost half a billion dollars in wealth from […]
The Web helps us make better decisions based on us doing often very detailed research. But certain decisions don’t require any research at all. Say you’re feeling a little hungry. Will you have a piece of chocolate or an apple? When faced with such a decision in the past, did […]