Optimize for the searcher, not the search engine. Focus on your customers, not on the technology. It is incredibly important to get found when your customers search. However, it is even more important for your customers to find what they are looking for. And it is equally important that when […]
If properly managed, you have the most cost-effective tool in which your customers can complete their tasks: your website Ecommerce sales is growing up to four times the speed of retail sales, in the last three years alone, according to JPMorgan analysts. The Web is self-service and self-service is the […]
You’re in a giant shopping mall. You urgently need to go to the toilet. You go to the Information Desk. There’s a big queue. After waiting for ages your turn comes and you ask directions. You’re told to head down the hallway, take a right, go up an escalator, turn […]