Your customers couldn’t care less about your new look, your new design or whether your dog has just had kittens. When you receive an automated marketing email addressing you by your first name, You don’t go weak at the knees: “Oh, the software knows my first name! It knows my […]
Traditional marketing and communication is about GETTING people to DO things. Web marketing and communication is about HELPING people DO things. “If you don’t like a particular ad on your screen, just throw it in the bin but if you found it interesting or useful, why not share the ad […]
Apple may make beautiful products but it resembles North Korea in how it communicates with the world. Apple is to many the poster child of the Web 2.0 generation. Yet, there are few companies that are as anti-Web 2.0 as Apple. That is if Web 2.0 and social media and […]