The public website or intranet that keeps screaming for attention with useless images and vain content will get little from the impatient and skeptical customer. The needs of the organization are great, and the larger and older the organization gets, the greater those needs become. The problem is that the […]
Is your website for your web team? Is it for your marketing manager? Is it for your communications manager? Or perhaps your branding manager? Or maybe some senior manager or politician? Should it really be for those people? Will focusing on their needs genuinely help you achieve your objectives in […]
Having enormous quantities of people visit gargantuan numbers of pages on your website is the only metric that matters. Health websites around the world have been thriving as a result of swine flu. Millions upon millions of new visitors and countless millions of new page views. “It’s really wonderful,” said […]