As the media loses readers and profits it becomes increasingly shrill. But is the public becoming more and more immune to the hyperventilating message? You often heard it said that the news needs to make us feel bad so that the ads can make us feel good. Life is a […]
Most web content is overwritten; too much content, too much context, not nearly enough focus on the action. Unfortunately, we’re taught to write this way. How often are you presented with content on the Web that begins something like this: “Exciting, compelling, and effective user experiences result in high levels […]
The biggest challenge a website manager has is to understand how humans work, not how content management software or search engines work. We need our engineers today more than ever. However, at the heart of engineering, particularly software engineering, is the belief that there’s a way to automate everything. Engineers […]