To create clear menus you need to understand your customers’ top tasks and use the words they would look for as they seek to complete these tasks. Good web navigation is unsubtle. It is clear, precise, familiar, consistent, boring, unemotional. Good navigation is ugly and functional. You’ve just designed a […]
A link is a signpost, a promise. If a customer clicks on your link they are spending their time. Don’t make them waste it. There are two types of links: navigation links (also called classification or menu links), and the links that are part of the body text of the […]
The exact words you choose on the Web can have a huge impact on behavior. Finding the right combination of words takes testing and a focus on the action. David Core creates user interfaces. He’s a creative type because he uses a black background. That’s very creative. It’s amazing how […]