A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get. If most of today’s web links were married they’d be heading for divorce. Because they never keep their promises. “Darling, […]
To make menus and links simpler you have to think like a customer. You also have to reduce the number of links and focus on the task at hand. If you visit the ESPN homepage and choose “NFL” you are brought to a page about sport. Just sport. The critical […]
IKEA lately changed its font to Verdana. This is not likely to result in a massive drop in sales. “Verdana was designed for the limitations of the Web – it’s dumbed down and overused,” Carolyn Fraser, a letterpress printer in Melbourne, Australia, told TIME. The design community is seemingly up […]