The most effective web marketing is having a website that is useful, simple and fast. An online game recently ran a series of ads featuring buxom women. When asked why it had buxom women in its ads since no such women appeared in the game itself, a representative of the […]
Craigslist is a very ugly website. In 2015, it is estimated that it will have a turnover of $200 million. It has 40 fulltime employees. Craigslist breaks all marketing and branding rules. In fact, it doesn’t market or brand or sell itself at all. There are no marketers on staff. […]
There is an assumption that a face-to-face interaction delivers a better result than a ‘cold’ online interaction. But that is not always the case. For an increasing number of tasks, a well-managed website is much better than a human being at helping you get the job done. Sometimes it’s a […]