Talking about customer goals is the biggest mistake a website can make is. That’s how you lose the impatient customer. A couple of months ago we needed to find a new office cleaning service. We went to lots and lots of office cleaning service websites and became more and more frustrated. […]
On the Web the best way to think of your customers is as intelligent strangers who’s most precious resource is their time. The Political Establishments around the world are facing a crisis of trust and confidence. For much too long people have placed a blind faith in them, as they […]
The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage. The best word to describe people when they are on the Web is “impatient.” They are particularly impatient when they arrive at your website for the first time. They […]