Managers in large organizations are too concerned with downsizing and cost cutting and not concerned enough with efficiency, productivity and customer satisfaction. “Much of the conventional wisdom about downsizing-like the fact that it automatically drives a company’s stock price higher, or increases profitability-turns out to be wrong, Jeffrey Pfeffer writes […]
Modern organizations have armies of people trained in producing and publishing information, but there is a huge and growing lack of people who are skilled at organizing, analyzing and prioritizing it. As one spy official put it, “Basic details can now get overlooked as surveillance becomes more technical and computerized […]
Traditional marketers and communicators are obsessed with achieving their objectives. Web marketers and communicators are obsessed with helping customers achieve their objectives. “Brand advertising, the kind you’re used to seeing on TV and in print, isn’t nearly as big on the Internet as the search ads dominated by Google,” writes […]