It’s very important that you don’t attract the wrong type of person to your website. Dealing with a specialist health website some years ago with objective was to help medical researchers find research grants. It had a customer satisfaction survey on its website and was getting very poor ratings. The […]
Nobody is interested in documentation, tools, videos, blogs or Twitter for their own sake. Their interest in these things is only in the context of the task they need to complete. A recently published study by scientists at University of California estimates that the annual amount of business-related information processed […]
Senior managers need to develop a much better understanding of the competitive advantage ease of use delivers. Search, content and usability are poorly understood by most senior managers. Why? Because they were not areas of strategic importance when these managers were younger and developing their skills. (They say that most […]