The Web dictates that you put the customer first. That means taking on more complexity yourself. Last week I was doing some research on a product and I came to a website where the email contact address was like this: “sales AT blahcompany.com”. I know why they did that. They […]
Organizations have historically believed that the less information they give customers the more power they have over them. The Web changes that. Rsearching for a product that needs installation like: a heat pump solution for a house. It is almost impossible to get a price on the websites of heat […]
More people will sign up if you ask them AFTER you give them something than will sign up if you ask them BEFORE you give them something. “I found that only 9% of prospects filled out a form required to access some valuable content on my website,” states Mac McIntosh, […]