Recently, we did some extensive task testing with a technical audience. 70 percent started the task by clicking on a link, 30 percent used search. The larger the website, the more important it becomes to have quality search. However, the foundation of all great websites is, and always will be, […]
More and more customers are going straight to specific pages on your website, rather than the homepage. In 2010, 39 percent of the page views for a large research website were for the homepage. By 2013, it was down to 19 percent. In one month in 2012, of the 70,000 […]
Talking about customer goals is the biggest mistake a website can make is. That’s how you lose the impatient customer. A couple of months ago we needed to find a new office cleaning service. We went to lots and lots of office cleaning service websites and became more and more frustrated. […]