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When Do You Have TMI (Too Much Information)?

Modern organizations have armies of people trained in producing and publishing information, but there is a huge and growing lack of people who are skilled at organizing, analyzing and prioritizing it. As one spy official put it, “Basic details can now get overlooked as surveillance becomes more technical and computerized […]


Is Annoying People A Good Strategy?

Traditional marketers and communicators are obsessed with achieving their objectives. Web marketers and communicators are obsessed with helping customers achieve their objectives. “Brand advertising, the kind you’re used to seeing on TV and in print, isn’t nearly as big on the Internet as the search ads dominated by Google,” writes […]


Why We Love the Web?

A great many people have a poor view of what happened during the 2000s, with the exception of the growth of the Web. According to a survey published in December 2009, Americans have a pretty dismal view of the 2000s. It has been voted the worst decade in living memory. […]