A link is a signpost, a promise. If a customer clicks on your link they are spending their time. Don’t make them waste it. There are two types of links: navigation links (also called classification or menu links), and the links that are part of the body text of the […]
The exact words you choose on the Web can have a huge impact on behavior. Finding the right combination of words takes testing and a focus on the action. David Core creates user interfaces. He’s a creative type because he uses a black background. That’s very creative. It’s amazing how […]
A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get. If most of today’s web links were married they’d be heading for divorce. Because they never keep their promises. “Darling, […]