To make menus and links simpler you have to think like a customer. You also have to reduce the number of links and focus on the task at hand. If you visit the ESPN homepage and choose “NFL” you are brought to a page about sport. Just sport. The critical […]
IKEA lately changed its font to Verdana. This is not likely to result in a massive drop in sales. “Verdana was designed for the limitations of the Web – it’s dumbed down and overused,” Carolyn Fraser, a letterpress printer in Melbourne, Australia, told TIME. The design community is seemingly up […]
The most effective web marketing is having a website that is useful, simple and fast. An online game recently ran a series of ads featuring buxom women. When asked why it had buxom women in its ads since no such women appeared in the game itself, a representative of the […]