Craigslist is a very ugly website. In 2015, it is estimated that it will have a turnover of $200 million. It has 40 fulltime employees. Craigslist breaks all marketing and branding rules. In fact, it doesn’t market or brand or sell itself at all. There are no marketers on staff. […]
There is an assumption that a face-to-face interaction delivers a better result than a ‘cold’ online interaction. But that is not always the case. For an increasing number of tasks, a well-managed website is much better than a human being at helping you get the job done. Sometimes it’s a […]
Are you measuring the right things? Could growth in your page views in fact be a negative trend? If you were to believe basic website statistics (page views and unique visitors) you would think that an American property is booming, when in fact the exact opposite may be true. The […]