“We have never been a search company,” Carol Bartz, Yahoo’s chief executive told the New York Times in August 2009. “Search was Yahoo’s origin story,” stated Danny Sullivan, a search engine expert who has followed the search industry since its early days. “To say Yahoo was never a search engine […]
Your customers couldn’t care less about your new look, your new design or whether your dog has just had kittens. When you receive an automated marketing email addressing you by your first name, You don’t go weak at the knees: “Oh, the software knows my first name! It knows my […]
Traditional marketing and communication is about GETTING people to DO things. Web marketing and communication is about HELPING people DO things. “If you don’t like a particular ad on your screen, just throw it in the bin but if you found it interesting or useful, why not share the ad […]