Apple may make beautiful products but it resembles North Korea in how it communicates with the world. Apple is to many the poster child of the Web 2.0 generation. Yet, there are few companies that are as anti-Web 2.0 as Apple. That is if Web 2.0 and social media and […]
There is a wonderful future ahead for internal communicators who focus on content as a productive asset. Giving control of an intranet to a traditional communicator is a bit like giving a pub to an alcoholic. It’s happy days. There’s so much to publish. All the stuff they never read […]
One of the greatest challenges organizations face is truly understanding the importance of, and managing the completion of, information-based tasks. Many organizations have a strange attitude towards information. Its creation is nearly always disassociated from its use. Information is rarely seen as useful or purposeful. It’s just there because people […]