The biggest challenge a website manager has is to understand how humans work, not how content management software or search engines work. We need our engineers today more than ever. However, at the heart of engineering, particularly software engineering, is the belief that there’s a way to automate everything. Engineers […]
This is the age of evidence and fact-based decision-making. Gut instinct and feelings need to be kept firmly in check. In March 2009, Jeff Bezos, founder of Amazon, spent a week working on the floor in one of Amazon’s distribution centers. No, it wasn’t a PR stunt. There were no […]
Humans are dominated by visuals. But the Web reflects a movement away from this visual dominance. For millions of years we lived in a world dominated by visuals and images. We saw the lion coming. We didn’t need to be able to name the lion. We didn’t need to be […]