If your customers can’t find what they want on the first page of results, very few of them will go to the second page. More people have reached the top of Mount Everest than have been to the 5,000th search result. It’s brutal out there. Up on Everest they suffer […]
Content influences offline purchasing behavior in profound ways. Its online influence is even greater.= “People say, I don’t trust my own experience, but I trust those numbers,” Christopher Hsee told Time Magazine, when commenting on how people can be unduly influenced by product descriptions. Hsee, a professor of behavioral sciences […]
One reason Google has been so successful is that it has shown a genuine respect for its customers. “Google’s fourth-quarter revenues were up 18% to $5.7 billion, a solid showing,” Fortune reported. The article goes on to state that “Google is transferring almost half a billion dollars in wealth from […]