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The First Corporation was built on Content

In 1906, Sears Roebuck opened a mail-order plant in Chicago. Sears Roebuck was one of the very first large corporations. It was in the mail-order business. It used content to make the sale. It was the largest business building in the world. The Sears catalogue stated that the plant was […]


Every website is Different. You think?!

The very success of capitalism and mass production is a testament to the fact that people have a great deal in common. Human beings have the same basic needs. Sure, there are differences here and there but we are all driven by the basic issues. A study for web behavior that […]


INTRANETS 4/4: Does Personalization Work?

The theory of intranet personalization is wonderful. The practice may be generally harmful: hugely expensive implementations that totally fail; massive maintenance overheads and very little employee uptake. According to the Jakob Nielsen Intranet Design Annual report 2009: The Year’s 10 Best Intranets; many entries and almost all of the winning […]