Managing content can yield enormous rewards, but it requires a continuous improvement model. Recent websites’ testing with customers can expose simple errors and make them evident. Some website managers will wait and fix the errors in the next release, or fixed on the fly. That is the difference between a […]
There has never been more information in the world, yet the financial crisis that started in 2008 showed that more information does not necessarily lead to better decision making. There can be too much of a good thing. The free flow of information is absolutely essential to the functioning of […]
The most important decisions in web management are what you don’t do, what you take away from your website rather than put up on it. Recently, Dag Wigum, the CIO of Schibsted, a Scandinavian media group with a highly successful web presence, particularly in the area of buying and selling, […]