On the Web the best way to think of your customers is as intelligent strangers who’s most precious resource is their time. The Political Establishments around the world are facing a crisis of trust and confidence. For much too long people have placed a blind faith in them, as they […]
The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage. The best word to describe people when they are on the Web is “impatient.” They are particularly impatient when they arrive at your website for the first time. They […]
Do not act based on anything you might read in this article. It is purely for information purposes only. Information is the “communication or reception of knowledge or intelligence,” according to the Merriam-Webster dictionary. But that’s not how most organizations see information; written information in particular. When most organizations say […]