On the Web, traditional marketing images are increasingly being seen as useless annoyances by customers. They undermine the credibility of the brand. The two webpages were trying to get you to sign up for test drives for supercars. They were identical (pictures of the cars, video, etc.) except for different […]
The Web is primarily a text-driven medium and will remain so despite the rise of video. “Dominant headlines most often draw the eye first upon entering the page — especially when they are in the upper left, and most often (but not always) when in the upper right,” according to […]
Great websites focus on solving top customer tasks. They solve problems as quickly as possible. “We’re trying very hard to get you something fast,” Google CEO Eric Schmidt stated recently. “Never underestimate the power of fast. Quick, quick, quick–we want to help you right now.” Speed is the essence of […]