Living systems get constant feedback from their external environment. To truly succeed, web teams need constant feedback from their customers. You’re a manager in a restaurant. It’s raining. A customer walks in and almost slips on the mat in front of the door. You’re very busy at this stage, but […]
In a complex world, innovation shifts from creating and adding to simplifying and removing. A frustrated content management salesman, who believed in simplicity, but had great difficulty selling it, said. “Customers may need simplicity but they always end up buying complexity. If we don’t have all these extra fancy features, they […]
Never make management decisions for a website based on opinions. There is often a Jekyll and Hyde difference between what people say and what they do. SIMS is a hugely popular simulation game. They wanted to improve sign up for optional registration for those who had purchased the game. At […]